Kevin McCallum, THE PRESS DEMOCRAT
Facing a sharp drop in bus ridership, Santa Rosa is hoping to win back riders by redesigning the bus system to be more convenient and efficient, especially along the city’s busiest travel corridors.
After months of surveys, focus groups and workshops, the yearlong effort dubbed “Reimagining CityBus” heads to the City Council on Tuesday for its input on which priorities should guide the long-range redesign.
Most cities revamp their bus routes every 10 years to make sure they are adjusting to the needs of the changing community. By that measure, changes in Santa Rosa are long overdue.
“We haven’t done a really complete review of the CityBus network in 25 years,” said Rachel Ede, city transit planner. “A lot has changed in Santa Rosa in 25 years.”